SEO Strategy
A search engine optimization strategy is arguably more important than any other form of advertising. There are, on average, 3.5 billion searches per day! Think about it – when you want to find something, whether it’s a local hardware store or bar, you use Google to find it. People use Google as a part of their research process to decide where they want to go or what they want to buy.
To complicate matters even more, Google updates their algorithm once per day! While this can be overwhelming don’t worry – I’ve dedicated my career to helping businesses thrive among all these different changes. An SEO strategy involves a lot of different moving parts but can drastically lower the cost of customer acquisition and increase your revenue.
Keyword Research
Google drives billions of dollars of revenue for businesses every year. Understanding how your customers are searching will help you create the right content that gets them to convert. It’s no longer as simple as choosing keywords with high search volume – The intent of the keyword is more important than ever before!
I’ll help you find keywords that will not only drive organic traffic to your website but also get your users to convert on your website as well. I can even see what your competitors are ranking for so we can create content to outrank them.
On-Page SEO
Once you’ve gathered the right keywords it’s time to create content to drive users to your website.
Google grades your content according to different On-Page SEO factors such as inner linking, anchor text, header tags, and how you present your content. If you don’t do this correctly, or the way you present this text drives users away, you won’t rank very well.
I’ll help you raise the quality of your On-Page SEO to prevent users from leaving your website and improve your organic rankings.
Link Building
Once you’ve gathered the right keywords it’s time to create content to drive users to your website.
Google grades your website and content using hundreds of different ranking factors. One of the most important is the amount and quality of links you have from other websites. Link building is a process that involves content and establishing relationships with the right people to link back to your content.
The foundation of link building is creating great content. Once you’ve written a blog post and optimized it’s On Page SEO, you need to start building links back to that blog post to get it to rank.
I know how to build the highest quality links to boost your organic rankings.
SEO Audit
I’ve worked on hundreds of websites and it never ceases to amaze me how often I see that they aren’t utilizing foundational SEO techniques. If your website isn’t ranking well for the right keywords, or your competitors are beating you in organic search, then you no doubt need an SEO audit to see why.
The foundation for a successful search optimization campaign is a strong SEO audit. Even if it’s a new website, I can audit the competition to create a strategy to beat them. If you have an already established website that isn’t ranking well, an SEO audit will be your guide map to how to achieve top rankings and drive organic traffic.