It used to be as simple as he who has the most links wins the game of SEO. Nowadays, Google’s search engine is much more sophisticated – While it still takes quantity into account the quality and types of links are extremely important.
Links are a way for Google to measure the value of your content – In Google’s eyes, if lots of quality websites that are in your niche are linking to you then you’ve got expertise, authority, and trustworthiness.
Google’s algorithm penalizes any website that tries to manipulate their link profile or if they have too many websites linking to you as “toxic.” That’s why it’s extremely important to take a very careful, measured approach when it comes to building links.
I can help you build high-quality backlinks that will also increase your rankings but what types of backlinks can I help you get?
Guest blogging is an excellent way to tap into an already established community in your niche. It has a large impact on your rankings over time while also driving referral traffic back to your website.
Infographics and Images
Creating an infographic or image that explains and simplifies an advanced concept can build quite a few different backlinks. It’s also very shareable on social media and people will reference it in their own personal blog posts.
Directory links are more important for local businesses than a business that only exists online. The more directories your local business is in, the more reputable your business looks in the eyes of Google.
A press release can be extremely valuable if it’s on a reputable site with high authority, expertise, and trustworthiness. The right press release can also get your content in front of thousands (or millions) of people.
If you need help with a link building strategy or want to drive more traffic to your website, give me a call!